Digital Marketing User Experience for Amazon.com

Question: Portray about the Recognition of Problems, Pre-Interaction of Alternatives, and Post utilization assessment of Amazon.com? Answer: Presentation With changes in the structure and presence of the computerized world, the experience of clients must be considered as being basic in nature. The experience of client has been turning into an incredibly well known component in the scene of computerized understanding. Yet, as advertisers of the advanced world, there is absence of clearness in review the experience of client, and how this experience brings about influencing the work being finished by the advertisers. The experience of advanced clients ought not exclusively be considered as the interface for the advertisers. The development in the space of computerized world, explicitly cell phones, is a change and a pattern that has been assembling a ton of regard (Weiser, 2009). Various associations in the computerized world have been looking for innovativeness with the connection of mastery who have been assisting with building responsive applications and sites and creating or calibrating the techniques of advanced world. There are va rious guidelines that are giving direction to the computerized organizations for patching up their existences on the web. Consequently, it very well may be expressed that even the administration specialists have been helping the associations in improving the experience of the clients (Leifer, 2008). More prominent hopefulness with respect to the total scene of business has brought about greater spending plans of promoting. As the experience of clients is critical for the accomplishment of advanced organizations, this report will help in understanding various alternate points of view from that of the clients. This report will be mirroring the experience of clients in computerized showcasing concerning this subject and reaching determinations relating for the technique of advertising from the viewpoint of Amazon.com (chose association). Acknowledgment of Problems Subjective style is a central point of impact in the data looking for by the clients. In view of the expansion of data, the wellsprings of computerized libraries have been getting one of the most fundamentally utilized administrations on the web (Chaffey et al, 2012). The current computerized libraries have been turning out to be incredibly confounded frameworks in correlation with the conventional wellsprings of library. Be that as it may, various people have been utilizing the advanced libraries. This is because of the way that the foundation of computerized libraries help in making data accessible to the clients in an immediate way through the two sources, web and intranet (Johnson, 2009). Web and intranets are utilized for the scattering of data, computerized libraries have been serving the crowds in the more extensive setting (Cannings, 2013). In straightforward words, it tends to be expressed that the clients of computerized library appear to have further extent of fluctuation concerning their abilities, information and foundation. Here, Amazon.com can be cited as an encounter that I had while perceiving an issue. I couldn't search for Note II Galaxy, Samsung cell phone from the site of the organization. I even attempted to look over the changed classes yet I was unable to discover it. I expected to buy the telephone and Amazon.com made an advanced library platforming empowering me to get to accessible information straightforwardly with the assistance of web and intranet accessibility. Quest for Information Computerized Library is alluded to as spotlight being made on gathering the advanced source that can be including video material, sound material, visual material and text, being put away as the arrangements of electronic media, alongside the sources to sort out, store, and recover the media and records comprising the assortment of library. There are various varieties in the wellsprings of advanced libraries regarding extension and size, and there can be upkeep by associations, people, or affiliations with the created physical structures of library or scholarly establishments (Fishbein, 2006). Dominant part of the advanced libraries are centered around giving an interface of search that permits the accessibility of assets. In the normal sense, these assets are imperceptible web or profound web as more much of the time, the area of these gets troublesome by the crawlers of web crawler (Turner, 2012). Larger part of the advanced libraries have been making site maps or uncommon pages for permitting the web indexes for finding every single asset accessible. There are two essential procedures that can be utilized to look for combining the computerized libraries. These incorporate, looking through recently gathered metadata, and conveyed looking. In the most regular sense, appropriated looking is known to include a customer that sends various solicitations of search that is in equal element of various administrations inside the organization of computerized libraries (GHI, 2009). The social occasion of results should be possible, copies are bunched or wiped out, and the things that remained are introduced and arranged back towards the customers. On progressively visit premise conventions are utilized in the looking for dissemination. A favorable position comparable to this methodology can be distinguished as that the errands concentrated towards assets to record and to store are left aside as for the related servers inside the course of league (Leifer, 2008). A hindran ce towards this specific methodology is the components of search is limited by the shifting ordering and abilities being positioned of every single database, subsequently, to make it hard for collecting a mix of results that comprise of the above all accessible things. There are various guidelines that are giving direction to the computerized organizations for patching up their existences on the web (Weiser, 2009). Consequently, it tends to be expressed that even the administration specialists have been helping the associations in upgrading the experience of the clients. More noteworthy good faith in regards to the total scene of business has brought about greater spending plans of showcasing. Looking over the metadata reaped beforehand at Amazon.com, incorporates looking through list that is put away privately identified with the data, the assortment of which has been done already from the libraries inside the extent of the companys site for clients. In the most run of the mill sense, the figuring gadgets at the site of the organization comprise of significant components, for example, the dividers of association among items and administrations present for buy, for example, tablets, tabletops, advanced cells and procedures of connection, for example, various touch, pen, unmistakable or gestural information. When there is execution of search, for example, on account of Amazon.com , the systems of search shouldn't make any associations with the libraries in advanced structure being searched for, it as of now is by all accounts having a portrayal in its neighborhood structure identified with the data (Fishbein, 2006). This specific methodology will require the ordering being made and system being reaped that is leading procedure on standard premise, making associations with every single advanced library and to scrutinize the whole assortment for making disclosure of refreshed and new assets (Katina, 2013). On visit premise, this is utilized by the libraries of advanced source so as to permit that there is collecting of metadata. A bit of leeway concerning this methodology is that the component of search has unlimited authority over positioning and ordering calculations, with the likelihood to permit more consistency in the outcomes. A hindrance is that the ordering and collecting framework s are exceptionally serious towards assets and hence, recognized as being costly. Pre-Interaction of Alternatives With changes in the structure and presence of the advanced world, the experience of clients must be considered as being basic in nature (Lusted, 2011). The experience of client has been turning into a very well known element in the scene of advanced understanding. In any case, as advertisers of the computerized world, there is absence of lucidity in review the experience of client, and how this experience brings about influencing the work being finished by the advertisers. The experience of computerized clients ought not exclusively be considered as the interface for the advertisers (Fishbein, 2006). Mixed association, another structure of idea that can be considered for clarifying when the UIs are being seen by the clients, as being characteristic or not similarly as on account of Amazon.com. Mixed connection is utilized at the organization and it contributes in giving a profoundly precise and novel depiction concerning the qualities of collaborations occurring between the PC and the human. In the specific sense, the thought identified with reasonable mixes can be utilized for clarifying how clients have their dependability over the genuine and natural world idea, at whatever point there is understanding for utilizing the new innovations of computerized structure (Leifer, 2008). The spaces of communication are viewed as universal situations of registering for a coordinated effort that is bolstered by the clients, which follows the base and the prior abilities are upgraded that incorporate subjective, social, spatial and engine aptitudes identified with the gatherings of clients (Turner, 2012). In the most run of the mill sense, the processing gadgets, for example, the dividers of association, tablets, tabletops, advanced mobile phones and procedures of connection, for example, different touch, pen, unmistakable or gestural information, are coordinated into the foundation of non-computerized practices of work and the conditions of work like libraries, plan studios, and meeting rooms (Fishbein, 2006). The objective is centered around the accomplishment of an in a perfect world subtle and nature backing of calculation in the span of community oriented errands and exercises like dynamic, investigation, ideation or introduction (Sigfusson et al, 2013). The excellencies identified with computerized and physical antique are in blend with the ideal properties for the accomplish

Facts About Whitehorse, Capital City of Yukon, Canada

Realities About Whitehorse, Capital City of Yukon, Canada Dateline: 12/30/2014 About the City of Whitehorse Whitehorse, the capital city of the Yukon Territory of Canada, is a significant northern center point. It is the biggest network in Yukon, with in excess of 70 percent of Yukons populace living there. Whitehorse is inside the common conventional region of the Taan Kwachan Council (TKC) and the Kwanlin Dun First Nation (KDFN) and has a flourishing expressions and social network. Its assorted variety incorporates French submersion projects and French schools and it has a solid Filipino people group, among others. Whitehorse has a youthful and dynamic populace, and the city has numerous courtesies you may be shocked to discover in the North. Theres a Canada Games Center, which 3000 individuals go to consistently. There are 700 kilometers of trails reaching out through and out of Whitehorse, for biking, climbing, and crosscountry and downhill skiing. There are likewise 65 parks and numerous arenas. Schools are well-furnished with wearing offices and offer an assortment of talented exchanges programs which bolster a flourishing independent company network. Whitehorse is likewise set up to deal with the travel industry, and three carriers fly all through the city. Around 250,000 explorers additionally pass through the city consistently. Area of Whitehorse, Yukon Whitehorse is found simply off the Alaska Highway, on the Yukon River around 105 kilometers (65 miles) north of the British Columbia fringe. Whitehorse is arranged in the wide valley of the Yukon River, and the Yukon River streams directly through town. There are wide valleys and enormous lakes around the city. Three mountains additionally encompass Whitehorse: Gray Mountain on the east, Haeckel Hill on the northwest and Golden Horn Mountain on the south. Land Area of City of Whitehorse 8,488.91 sq. km (3,277.59 sq. miles) (Statistics Canada, 2011 Census) Populace of City of Whitehorse 26,028 (Statistics Canada, 2011 Census) Date Whitehorse Was Incorporated as a City 1950 Date Whitehorse Became the Capital of Yukon In 1953 the capital of the Yukon Territory was moved from Dawson City to Whitehorse after the development of the Klondike Highway circumvent Dawson City by 480 km (300 miles), making Whitehorse the thruways center point. Whitehorses name was additionally changed from White Horse to Whitehorse. Administration of the City of Whitehorse, Yukon Whitehorse city decisions are held like clockwork. The present Whitehorse City Council was chosen on October 18, 2012. The Whitehorse City Council is comprised of a Mayor and six Councilors. Whitehorse Mayor Dan CurtisWhitehorse City Council Whitehorse Attractions Yukon Legislative AssemblyYukon Beringia Interpretive CentreMacBride Museum of Yukon HistoryWatch the Northern LightsTake the Whitehorse Waterfront Trolley Principle Whitehorse Employers Mining administrations, the travel industry, transportation administrations and government Climate in Whitehorse Whitehorse has a dry subarctic atmosphere. Due to its area in the valley of the Yukon River, it is generally gentle contrasted with networks like Yellowknife. Summers in Whitehorse are radiant and warm, and winters in Whitehorse are blanketed and cold. In the mid year the temperature can be as high as 30Â °C (86Â °F). In winter it will regularly drop to - 20Â °C (- 4Â °F) around evening time. In summer sunshine can keep going up to 20 hours. In the winter light can be as brief as 6.5 hours. Whitehorse Weather Forecast City of Whitehorse Official Site City of Whitehorse Capital Cities of Canada For data on the other capital urban areas in Canada, see Capital Cities of Canada.

A Case of the Saturdays

A Case of the Saturdays Why oh why would I ever go to Agawam? (These could potentially make for good song lyrics) Agawam is best known as being the birthplace of Anne Sullivan, tutor of Helen Keller, but Ill tell you this, I did not travel to Agawam for this reason. Instead, I went to an old man dance. He danced to a diddy called Welcome to Six Flags New England YES! So as college students, were constantly looking for deals, and we found half price tickets to Six Flags which were a little cheaper than the tickets any MIT student can buy through MITAC. And thus, on a Saturday I actually planned on sleeping in, I was out of the house by 7:30 and on my way to Agawam. After a pit stop at Dunkin Donuts (coming to a W20 near you in August), we got to Six Flags and began an engineers tour of a theme park. We rode some really awesome roller coasters, but I actually cannot stomach steep drops so I had close my eyes for most of them, but the breeze was nice. Now lets also face it, here you have 5 mechanical engineers at a theme park waiting in line to get on a roller coaster and you have nothing else to really do except strike up a conversation. Person A: I think this roller coaster is over-constrained. Person B: Yea, I think it violates St. Venants principle. (Melis knows all about the St. Venants. She rocked 2.007 .) So yes, we did analyze the motion of the roller coasters and I thought about the last time Id been to a theme park before going to MIT. This was definitely not the subject of any of my conversations. Finally as the day got warmer we got closer and closer to Hurricane Harbor, the water park where we swam amidst 12 year olds in a wave pool and got good and hungry for what I consider one of the most important aspects of any trip to a theme parkoverpriced food. POLL: What do you call this food item (pictured below)? A. Fried Dough B. Funnel Cakes C. Elephant Ears Please answer with your selection and what state youre from as I think this is an important parameter. After eating my (insert A, B, or C) in less than 2 minutes we left Six Flags and head for home. And heres a questionwhat is wrong with this picture (errvideo)? Link

Shed Those Nagging Fears About Does He Love Me

New love is beautiful. You cant help feeling swept away. There is a tingling sensation of excitement, fear, happiness, and nervousness when you are around that special someone. You are in love, but you are not sure whether your love is reciprocated with the same intensity. As Jane Austen wrote in Pride and Prejudice, We are all fools in love. Romanticism is fun, but it should not create a false web of dreams. If you let your expectations go too high, chances are that you will be highly disappointed. Be practical and accept reality. It is the only way you can be happy and in love. These love me quotes build the magic of romance while adding a bit of practical advice for people in love, fools or otherwise. Quotes for People That Fear Rejection Nicholas Sparks, A Walk to Remember: Love is like the wind, you cant see it but you can feel it. Friedrich Nietzche: It is not a lack of love, but a lack of friendship that makes unhappy marriages. Morgan Matson, Second Chance Summer: And I’ve realized that the Beatles got it wrong. Love isn’t all we need, love is all there is. Khalil Gibran, The Prophet: And think not that you can direct the course of love, for love, if it finds you worthy, directs your course. Mother Teresa: If you judge people, you have no time to love them. Cassandra Clare, City of Glass: There is no pretending. I love you, and I will love you until I die, and if there is life after that, Ill love you then. C.J. Redwine, Defiance: No matter what has happened. No matter what you’ve done. No matter what you will do. I will always love you. I swear it. Beverly Clark, Shall We Dance?: We need a witness to our lives. Theres a billion people on the planet†¦I mean, what does any one life really mean? But in a marriage, youre promising to care about everything. The good things, the bad things, the terrible things, the mundane things†¦all of it, all of the time, every day. Youre saying Your life will not go unnoticed because I will notice it. Your life will not go un-witnessed because I will be your witness. Marilyn Monroe: Im selfish, impatient and a little insecure. I make mistakes, I am out of control and at times hard to handle. But if you cant handle me at my worst, then you sure as hell dont deserve me at my best. Mark Twain: When you fish for love, bait with your heart, not your brain.

Complex Sentence Writing for ESL

Complex sentences refer to sentences that have more than one subject and one verb. Complex sentences are connected by conjunctions and other types of linking words. Other complex sentences are written with relative pronouns, as well as other sentences using more than one clause. This exercise starts off easy by using two simple sentences and using a conjunction to connect the two sentences to make one complex sentence. Combing simple sentences to make complex sentences is an important exercise to help you advance in your writing abilities. This writing exercise focuses on taking simple sentences and transforming them into complex sentences which are then combined into a paragraph. Simple Sentence to Complex Sentence Example: Tom is a boy. He is eight years old. He goes to school in Philadelphia. Complex Sentence: Tom is an eight-year old boy who goes to school in Philadelphia. Here are some simple rules to remember when combining simple sentences into complex sentences: Dont repeat wordsChange words if necessaryAdd words to connect ideas Complex Sentence Exercise Combine the following sentences into complex sentences. Remember that a number of answers may be correct. His name is Peter.Hes a famous professional athlete.Hes a baseball player.He has a large house in Miami.The house is beautiful.He often travels around the US.He plays away games in different cities in the US.He travels by airplane.He usually sleeps on the plane.He stays up late after games.He is an excellent pitcher.Fans love his abilities.Coaches love his abilities.Every week he plays a home game.The game is played in Glover Stadium.The game is usually sold out.Glover Stadium is old.Glover Stadium doesnt have enough seats for all the fans.The fans wait in line to buy tickets.The fans often pay more than $60 dollars for a ticket.The fans are unhappy about the ticket prices.The fans love Peter. Correct Examples Here are two possible paragraph answers to this exercise. Compare your answer with these examples. Remember that there is more than one possible correct answer for each sentence. Possible Paragraph 1:  Peter is a famous baseball player. He lives in a beautiful house in Miami. He often flies around the United States to play away games. Both fans and coaches love his excellent pitching abilities. Every week he plays home games in Glover Stadium which  is  usually sold out. Glover Stadium is an old stadium without enough seats for all the fans. Fans wait in line to buy the tickets which often cost more than $60. Even though the fans are unhappy about ticket prices, they love Peter. Possible Paragraph 2: Peter is a famous baseball player who lives in a beautiful house in Miami. He often flies to different cities around the United States to play away games. His excellent pitching is loved by both fans and coaches. Old Glover Stadium doesnt have enough seats for the fans who want to come to home games. Even though they are unhappy about ticket prices, the wait in line and pay more than $60 to see Peter play.

502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway The author challenges the usefulness of the recall data produced by portfolio tests as manufactures of the performance of print advertising. The differences between the effectiveness of these recall measures and other recall measures are considered in a new light. Test has been THE most widely used approaches nonwhite only the â€Å"recall score† aspects of portfolio the to tests are questioned here. We will write a custom essay sample on Portfolio Tests : Are They Here to Stay or any similar topic only for you Order Now Other findings pre-testing of print advertising. This method, which involves exposure of the â€Å"test ad† in a folder which also contains number of â€Å"control ads,† yields various and sundry â€Å"playbacks† or recall data as the principal criteria of advertising performance. Such recall measures are typically expressed as a percentage of respondents who can recall the brand and/or product advertised, or pictorial or copy aspects of an advertisement after the folder of advertisements has been viewed in the interviewer’s presence, for a brief time interval. These playbacks are usually based on unaided recall of the ad or ads in question, although standard â€Å"prompts† are often used to produce aided-recall playbacks to supplement those obtained from unaided recall. The portfolio method may also involve ratings of the ads or products advertised in many instances. The playback scores are the main quantitative derivatives of portfolio tests per SE, however. Note that John C. Maloney is Manager of Research Development at Leo Burnett Company, Inc. , Chicago. He is a graduate of the University of Nebraska and holds M. S. And Ph. D. Degrees in psychology from Purdue University. In addition to broad experience in marketing and consumer research work, DRP. Maleness’s activities have provided him with an unusual opportunity to compare wide range of advertising-research techniques. He is a lecturer in Psychology of Advertising and Selling at Northwestern University. 32 from tests which may involve the presentation of more than one advertisement to a respondent in the same folder or â€Å"portfolio† are not considered in this article. How to cite Portfolio Tests : Are They Here to Stay, Papers 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway 502 Bad Gateway The author challenges the usefulness of the recall data produced by portfolio tests as manufactures of the performance of print advertising. The differences between the effectiveness of these recall measures and other recall measures are considered in a new light. PORTFOLIO test has been THE most widely used approaches another only the â€Å"recall score† aspects of portfolio the to tests are questioned here. We will write a custom essay sample on Portfolio Tests : Are They Here to Stay? or any similar topic only for you Order Now Other findings pre-testing of print advertising. This method, which involves exposure of the â€Å"test ad† in a folder which also contains number of â€Å"control ads,† yields various and sundry â€Å"playbacks† or recall data as the principal criteria of advertising performance. Such recall measures are typically expressed as a percentage of respondents who can recall the brand and/or product advertised, or pictorial or copy aspects of an advertisement after the folder of advertisements has been viewed in the interviewer’s presence, for a brief time interval. These playbacks are usually based on unaided recall of the ad or ads in question, although standard â€Å"prompts† are often used to produce aided-recall playbacks to supplement those obtained from unaided recall. The portfolio method may also involve ratings of the ads or products advertised in many instances. The playback scores are the main quantitative derivatives of portfolio tests per SE, however. Note that ; ABOUT THE AUTHOR: John C. Maloney is Manager of Research Development at Leo Burnett Company, Inc. , Chicago. He is a graduate of the University of Nebraska and holds M. S. And Ph. D. Degrees in psychology from Purdue University. In addition to broad experience in marketing and consumer research work, Dry. Maleness’s activities have provided him with an unusual opportunity to compare wide range of advertising-research techniques. He is a lecturer in Psychology of Advertising and Selling at Northwestern University. 32 from tests which may involve the presentation of more than one advertisement to a respondent in the same folder or â€Å"portfolio† are not considered in this article. POPULARITY OF PORTFOLIO TESTS Portfolio tests have a high face validity. They seem more realistic than the protesting methods which â€Å"rub respondents’ noses in the test ad†-?without the benefit of control ads as a background. They are straight-forward, easily administered, easily analyzed, and produce results easily communicated to the non-researcher. Moreover, they are highly reliable, in the sense that very comparable results are obtained from repetitions of portfolio tests using the same control ads. The author has found the average rank-order correlations of unaided, correct brand recall scores to be in excess of . 90 for all possible interrelations of seven different ten-ad tests using the same nine control ads. ) It is little wonder, then, that portfolio tests have been so popular. How does one dare to question whether or not they are here to stay? Why would they not be here to stay? THE CASE AGAINST PORTFOLIO TESTS Yet portfolio tests, as they are commonly us ed today, are not here to stay. The reason is simply that they very seldom work for the purpose for which they are intended. PORTFOLIO TESTS – ARE THEY HERE TO STAY? Brand and/or product being advertised. These include variations which result from the fact that people are most likely to notice and least likely to forget ads for those brands and Common Purposes of Portfolio Tests products in which they are most Nina common purpose for which portfolio trusted or which they know the most sets (or any other print advertising breakout. sets) are used is to help the advertiser It can be seen that variations of the to decide whether to run Ad A or B as latter sort could account for considerable his next insertion in a given magazine â€Å"reliability† or stability in recall score or newspaper, when Ad A and Ad B are measures. If the same ads are involved in advertisements of the same size, are com- repeated tests, the general level of responsible as to black-white or amount of dents’ interest in, or a wareness of, the color, and are for the same brand and product being advertised would naturally rotund. End to be comparable from test to test. In other words, portfolio tests are often If the scores in question are more subject used to test headline, copy, or graphic to such influence than they are subject to variations when all other factors are held the influence of the differences among ads, constant and the advertiser wishes to SE- the scores would tend to be stable but could elect the best ad from among several hardly be regarded as meaningful measures possibilities. Of the performance of the ads themselves. Another use for portfolio tests-?the one The point is that portfolio test playbacks which accounts for the majority of re- are more subject to the non-valid, â€Å"underestimating instances of the use of such tests-? or-awareness† influence than they are sub’s to determine how well a new ad â€Å"stacks Eject to valid, â€Å"goodness-of-the- ad† influence. Up† in comparison with previous ads for the same brand of the same product or for evidence Against Portfolio Tests comparable brands of closely related The indictment of portfolio-test recall products. Cores rests on the assumption that if the same control ads are used for tests Factors Which Can effluence Recall Scores f different â€Å"test† ads for the same brand For present purposes it is convenient to of the same product, then the â€Å"test† ads’ classify the innumerable factors which can recall scores should vary more from test to influence recall scores in three ways: test th an do the recall scores for the control 1 . Sources of â€Å"error variance. † These ads. Include the troublesome variations If this is not found to be true, it can in interviewers’ motivations and ability- be assumed that either (a) the scores were ties, variations in respondents’ ability- unstable or unreliable (a possibility overtires to member the ads for ruled by a superabundance of evidence), interviewers, respondents’ varying or that (b) the scores are more subject inclinations to co- operate with the to the aforementioned, non-valid, â€Å"interventionists, seasonal factors, prop- or-awareness† influence than to the valid elms of â€Å"response set,† prior exposure â€Å"goodness-of-the-ad† influence. Either of biases, and other non-valid influences. These two conclusions would clearly jugs. Variations due to the differences gets that portfolio-test playbacks are among ads themselves. These Include suited for the purposes for which they are the valid influences of better or poorer commonly used. Use. Oaf headline, copy, graphics, and In Table 1, playback tabulations are brother elements. Ended for six different ten-ad portfolio 3. Variations due to respondents’ inhere- tests. These are expressed both in terms of .NET interest in, or awareness of, the percentage recalling the correct brand and Consider the purposes for which portfolio tests are ordinarily used. At the same time, consider those factors which might influence portfolio-test recall scores. How to cite Portfolio Tests : Are They Here to Stay?, Papers

Jane Goodall Research Paper free essay sample

Before she was conducting powerful research in Africa, she started out as a normal child. She was born on April 3, 1934, in London, England. She had always loved animals and this was easily seen when at the age of 4 she slept with earthworms in her bed and stayed in a hen house for 5 hours to see her hen lay an egg. See loved all animals but her infatuation with primates stemmed from receiving a stuffed chimpanzee which she named Jubilee, at the age of 2. This was from Current Biography. Jane had always dreamed of going to Africa to be among nature but it took her several years to make it there. Finally, one of her friends invited her to her family’s farm in Kenya. She finally got to Africa in 1957 at the age of 23. Jane greatly enjoyed being in Africa and once there she was determined to find the paleontologist, Louis Leakey. We will write a custom essay sample on Jane Goodall Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She was able to meet him and when she did she found out he was doing a study on apes. He ended up letting her be the main field worker. The scientific community thought that it was crazy to let a woman with no science education run a study. Leakey was aware of these conceptions but didn’t pay them any mind. So in the year 1960, Jane set off for Gombe, Africa to begin researching. Just before Goodall was getting ready to start the study, many researchers discouraged her, telling her that she would never get close to the chimps and it would be a waste of time. Jane didn’t head any of this advice. She knew that she was going to this study her way and that she would be successful. The first two months were a little disappointing for Jane. She would walk through the underbrush and only be able to hear the chimps screeching from high above and rarely, even catch a glimpse of a chimp. When she thought that everything was going terribly, she found a place she called, the â€Å"peak. † The peak was a clearing about 100 ft. above the jungle floor. Jane could sit there and observe the chimps’ natural behavior. It was here where Jane started gathering her first observations. She saw the chimps greet one another with hugs and kisses and walk hand in hand. Once she even witnessed a male take a female’s hand and gently kiss it. Jane was able to conclude from these first few observations that chimps are very social creatures like us. In no time at all, Jane had made a discovery that shocked the science world. She had observed chimps on several occasions strategically, hunt down and kill other animals. Until then it was believed that chimpanzees were herbivores. Another ground breaking discovery that Goodall made around that same time was that chimps made tools to help them do things. According to PBS, she saw a chimp pick out a grass stem, whittle it with his teeth, and use it as a sort of fishing pole to scrape insects out of the ground. No one had ever recorded seeing any creature other than a human create a tool. This made people rethink the definition of a human. Even though Goodall was making discoveries, she still wasn’t pleased with the fact that she wasn’t able to get close to any chimps yet. Her new focus was to do just that. She would sit on the forest floor and watch as the chimps walked by. Eventually they warmed up to her and came closer. Suddenly the chimps were aggressive toward her but after a few weeks it stopped and the chimps let her follow them while hunting for food. Soon she was even able to start interacting with them a little. She had a special connection with a chimp she named David Grey Beard. He was the first chimp she actually made physical contact with. Many of Jane’s peers didn’t like her because she named her subjects, and told stories about them instead of recording data. A lot of them didn’t trust the authenticity of her discoveries. Jane disregarded all of this negativity. She called herself an â€Å"old fashioned naturalist. † In fact she said she would have stopped if she had had to things the official way. In the end, Goodall’s discoveries were validated and some of her research techniques have been adopted by the scientific community. So in conclusion, the research of Jane Goodall was revolutionary and it changed the way that we view ourselves. She discovered that chimps were omnivores ancd used tools; are social creatures just like humans; and was able to have contact with a wild chimp which no one else had done. So after hearing about Jane Goodall can you say that you are that much different than a chimp?

Patrick Henry Give Me Liberty or Give Me Death Speech Rhetorical Analysis Essay free essay sample

Throughout Patrick Henry’s â€Å"Give Me Liberty or Give Me Death† speech in 1775, the arguments about the unfair ways that the colonies were living through under the British were depicted in prolific and influential writing style. The ending of the British Crown’s exploitation of the thirteen colonies, as well as Patrick Henry’s and many other American colonist’s revolutionary ideas were encouraged and elaborated through the speech. Various rhetorical devices such as anastrophe, parallelism, and allusion was used in the speech to provide logical appeals to the ‘sir’ who is King George. Patrick Henry uses anastrophe in the beginning of his speech to display the emotions felt in deciding whether or not, as a colonist, should he/they should go against their ‘majesty of heaven’; He applied rhetorical devices like anastrophe to support the subject of ‘freedom or slavery’. Patrick Henry starts off with a nice warming tone, furthermore then transfers on to a more demanding tone. We will write a custom essay sample on Patrick Henry Give Me Liberty or Give Me Death Speech Rhetorical Analysis Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Specifically for creating the impacting statement towards the audience, in describing the fury and anger one as a colonist may feel as living under King George’s rule. Anastrophe is presented to emphasize the hesitation Henry had when deciding between fighting for his rightful rights or continue to be loyal to King George, that he considers as his ‘majesty of heavens’. â€Å"Should I keep back my opinions at such a time through fear of giving offense, I should consider myself as guilty of treason towards my country, and of an act of disloyalty towards the majesty of heavens, which I revere above all earthly kings. † Allusion is created in these few sentences: â€Å"Mr. President, it is natural to man to indulge in the illusions of hope.  we are apt to shut our eyes against a painful truth, and listen to the song of the siren till she transforms us into beasts. Is this the part of wise men, engaged in a great and arduous struggle for liberty. † Mr. Henry uses this usage of allusion to allow the reader to think that he’s trying to go against the King. It’s similar to the example of Prometheus going against h is master Zeus. It also refers to how Circe attracts men to her island and turns them into monsters, that sends a message concerning how the British is doing the same as Circe. The British is luring the colonists with false hope, then turning them into slaves of their command. In addition to allusion, Patrick Henry provides the feelings colonists feel through Parallelism as a rhetorical question. â€Å"Are we disposed to be of the number of those who, having eyes, see not, and, having ears, hear not, the things which so nearly concern their temporal salvation? For my part, whatever anguish of spirit it may cost, I am willing to know the whole truth; to know the worst, and to provide for it. † The use of the rhetorical question isn’t actually going to be answered, instead, he’s trying to get the audience, in particular, his fellow colonists, to keep in mind about being able to know the truth, the real truth. He wanted to stop the colonists from being blinded from the real truth, to stop allowing the British to brainwash them, and to come into reality of what actually is going on. Having the ability to know about the truth motivates Henry so much that he shall strive for it no matter what it shall cost him (Patrick Henry). Patrick Henry then emphasized a metaphor to appeal ethos to the audience, â€Å"I have but one lamp by which my feet are guided; and that is the lamp of experience. †; this quote allows one to see the comparison between the common experience of the function of a lamp to the way experience can guide one into the future. Patrick Henry demonstrated through allusion, how the colonists are trapped in the British’s trap. He’s trying to let the colonists understand the change over the past ten years on how they, the colonists, had allowed the British and â€Å"Crown† to control and ‘puppet’ them. â€Å"And judging by the past, I wish to know what there has been in the conduct of the British ministry for the last ten years to justify those hopes with which gentlemen have been pleased to solace themselves and the House†¦ it will prove a snare to you feet. Suffer not yourself to be betrayed with a kiss†¦Ã¢â‚¬  This appeal of pathos was also proven through how vile and horrid the British were towards the colonies. ‘Snare to your feet’ was used to represent the trap that the British had set up to catch the delusional colonists. The colonists were also misled through being fed with false hope, in addition, the petitions that the colonists wished for were basically ignored and thrown to the side. He stated: â€Å"Is it that insidious smile with which our petition has been lately received? Trust it not, sir; it will prove a snare to your feet. † Patrick Henry had also supported that thought through â€Å"Sir, we have been trying that for the last ten years. Have we anything new to offer upon the subject? Nothing. † In which, he’s basically trying to say that the colonists have been trying to get the British to enforce change politely, however the ‘Crown’s’ reply wasn’t pleasant. The British had just ignored them repeatedly. The colonies have tried anything to achieve a change, options such as petitions, furthermore, those efforts were lead to the act of avoidance from their ‘majesty of heaven’. This meant that Patrick Henry had wanted his fellow colonists to understand that their last resort is war, and they have to fight back. In which, â€Å" Sir we have done everything that could be done, to avert the storm which is now coming on. † supports that thought. This metaphor with the literal storm and war demonstrates that this storm shall be major and life impacting. In addition, their rage from having their petitions ignored and rejected only leads to the more reason why they should fight back; â€Å"Our petitions have been slighted; our remonstrances have produced additional violence and insult; our supplications have been disregarded; and we have been spurned, with contempt, from the foot of the throne. † Patrick Henry also calls for action, mentioning that they need to fight for their freedom, because it won’t be presented to them on a silver plate. â€Å" we must fight! I repeat it, sir, we must fight! An appeal to arms and to the God of hosts is all that is left us! † Despite their invulnerability to the British, if they wish for liberty, they must fight for it. In addition, the only ones that could help them gain their independence and rights are themselves because no one will fight their war for them. However, if they leave the British to do as they please, then the colonists will really become slaves and prisoners of the British. â€Å"There is no retreat but in submission and slavery! Our chains are forged! †¦ give me liberty or give me death! † Pathos is being depicted through these last few words, as well as parallelism, to elaborate the emotional connection so that the colonists would understand that Patrick Henry would rather die, than live without liberty. It also compares the two subjects of liberty or death; either a chance of liberty in the war against great Britain or death, basically which meant that they would be living under British rule as slaves and not having freedom. Overall, Patrick Henry had elaborated through his speech the purpose to raise a militia, to defend the colonists form the unfair ruling of the British. He raised this issue towards his fellow colonists mainly to try to gain their support in fight the war against Great Britain, their ‘majesty of heaven’. Through the entire speech, Patrick Henry had used various rhetorical devices, such as parallelism, metaphor, anastrophe, and pathos, to support his idea about having the revolution. The impacting line towards the end of the speech â€Å" but as for me, give me liberty or give me death! † emphasizes the subject and what the colonists should fight for.

The Ever Changing Nature of Swiss Neutrality essays

The Ever Changing Nature of Swiss Neutrality essays Switzerland defines neutrality as "...non-participation in an armed conflict between other states" (Confederazione Svizzera). This modern concept must have taking time to develop. This paper will investigate how and why Switzerland has grown into the neutral power that it is today. It argues that Switzerland's original isolationist stance of neutrality has changed into active peace mediation. It will first show this historical background of Switzerland and how the old Swiss Confederacy taught the fledgling nation to be neutral. It will go on to show the different processes of neutrality during the World Wars and the Cold War. Lastly it will examine the processes of modern Swiss neutrality and how the role of nation has changed into the country seen today. Switzerland had been under foreign control for hundreds of years during the Holy Roman Empire. Switzerland was divided into subsections called cantons. Cantons were established after the Peace of Westphalia in 1648. Cantons were separate sovereign mini-states that were part of the Swiss Confederacy. If another canton was attacked by a foreign invasion, the other cantons were meant to come to its aid. The cantons had agreed that they were big enough as a confederacy of allies to defend their own lands but would not be big enough to help the much larger surrounding countries of the Holy Roman Empire with their wars and so, the confederacy was, for the first time, established as a neutral. The Holy Roman Empire fell 150 years later and France had begun to emerge as the new hegemon. The Swiss were free from Italian and Holy Roman rule for less than a year in 1798 when it was taken over by France. The Swiss spoke French and should therefore be placed into the new, "one and divisible ally of France" Helvetic Empire. France claimed that it was "liberating" the Swiss people from their feudal government system Illi. The French ...

Life Cycle Essay Example | Topics and Well Written Essays - 2000 words

Life Cycle - Essay Example Problems of business call for definite answers, to be given at once; the problem of life cannot be thus disposed of. Human life is made to consist of a succession of temporary practical problems, each of them set and once for all given by the outcome of the last and each of them to be solved, or in some form to be disposed of, right away. "Nothing which has ever interested living men and women can wholly lose its vitality" (Offer, & Sabshin, 1984). One can hardly state the limits of what this may be taken to mean. Such, however, is the attitude of humanism; and at the lowest terms it offers a complete contrast to the attitude of pragmatism. In connection with the pragmatic attitude it was said that the significance of any temporal moment of life, or the meaning of any present desire, might be anything you please; "the present" is a question of the present scope of imagination. The same indefinite possibility confronts us when we think to define the boundaries of human nature. Could we think of the human being simply as an organism with a definite habitat and a restricted span of life, we might then formulate a definite "science of ethics" (Offer, & Sabshin, 1984), based upon human nature as a natural fact, undisturbed by suggestions metaphysical. But such a science of ethics would hardly merit the name of moral philosophy. The "moral nature" of man implies that he is not a mere organism but an organism which is self-conscious and critical, an organism with imagination. To human nature as thus conceived it seems difficult to assign any "natural" boundaries. Despite the uniqueness of each individual and the different ways and varied environments in which we are raised, all of us are endowed with physical make-ups that are essentially alike and with similar biological needs that must be met. In common with all living things our lives go through a cycle of maturation, maturity, decline, and death. In common with all human beings each of us goes through a prolonged period of dependent immaturity, forms intense bonds to those who nurture us, and never becomes free of our need for others; and we mature sexually relatively late as if the evolutionary process took into account our needs to learn how to live and how to raise our offspring (Lidz, 1983). Each of us requires many years to learn adaptive techniques and become an integrated person, and we depend upon a culture and a society to provide our essential environments; we rely upon thought and foresight to find our paths through life and therefore become aware of the passage of time and our changing position in the life cycle. From an early age we know that the years of our lives are numbered; at times we bemoan the fact and at times we are glad of it; but in some way we learn to come to terms with our mortality and the realization that our lives are one-time ventures in a very small segment of time and space. These and many other such similarities make possible the generalizations and abstractions necessary for the scientific study of personality development. The Meaning of Development Many people have always been eager to form theories concerning the phenomena in and around them. They felt that once they had a "theory" concerning events, they could not only understand the event better but eventually control it (Offer, & Sabshin, 1984). When theories were proven wrong, new ones replaced old ones. In our opinion, a theory concerning normal human

Health education Essay Example | Topics and Well Written Essays - 1250 words

Health education - Essay Example Morrie had begun to hide his real emotions, when his father married another woman, and he had stipulated to desist in uttering about his late mother. His stepmother was able to fill-in the missing piece he all had ever wanted, but his father remained inexpressive to him. His father wanted to sustain the secrecy of his wife’s death with his youngest son, Morrie’s little brother. All Morrie’s had to prove the existence of their mother was the telegram letter that their mother sent them when she was diagnosed and died. From then on, young Morrie had to hide everything about his mother and kept his sorrow and affliction on his own self (â€Å"Tuesdays with Morrie: Plot overview,† n.d.). The significant thing that this system emphasizes is that Morrie’s emotions that he had been keeping all throughout his childhood have caused him intense isolation. The death of Morrie’s father. The death of his father seemed to be unimportant for the young Morrie. As per time, he was a teenager when his father died. His father was walking down the street when a guy attempted to block his way and showed him a gun. Morrie’s father immediately picked up his wallet from his pocket and began to run. His father seemed to be so scared, and it was last to his belief that he had heart problems, which caused him to death. The moment he saw his father, he felt nothing but hatred. He could not forgive his father, and to cry for his death was not even an option for him. Such a feeling had led him to stay away from his family and lived with friends (â€Å"Tuesdays with Morrie,† 2008). The importance of this system signifies Morrie’s sense of hatred that rooted from his father. The emergence of ALS or Amyotrophic Lateral Sclerosis. Life was going well for the old Morrie until he discovered his deteriorating illness. He was diagnosed with ALS, or commonly termed as Lou Gehrigs disease, which is deadly and incurable (Felice, White, & Chow, 1998). Morrie commenced to desist doing usual

Organisation of Essential Services in Mauritius

Organisation of Essential Services in Mauritius 3.0 Introduction The level of activities at the MFRS is very high and includes a cocktail of hazards and risks to the HS of its employees. In any essential service organization, where there is poor HS management system, the fire fighter’s safety is compelled to be affected and impaired. Therefore, the provision of adequate HS measures become necessary as it greatly contributes to enhance fire fighter’s safety and health. 3.1 An overview of the Fire Service Department in Mauritius Port Louis Coromandel Quatre Bornes Curepipe St Aubin Mahebourg Flacq Piton Triolet 3.1.1. History and Foundation Founded in the year 1906 the first fire station was erected in the centre of Port-Louis and named Port Louis Municipal Fire Station. At this date Mauritius had 11 stations including 4 Municipals, 4 districts, 1 Mauritius Marine Limited (MMA), 1 Airport Mauritius Limited (AML) and 1 Port-Mathurin, Rodrigues. But, nowadays with the exception of the AML, MMA and Port- Mathurin Fire Station, the other fire station has merged into the Government Fire Services under the Ministry of Local Government with addition of two more fire stations. However, with rapid development and complexity of incidents the fire services has added more tasks in their duties and hence has added rescue operation where fire fighters provide paramedic services as well. This is why it is now called the Fire and Rescue Services Department. (Fire Services Act, 1947, Mauritius). Henceforth, MFRS is responsible for ensuring the people of the republic of Mauritius are supported by and benefit from, an effective disaster and emergency management system and essential emergency response services. The MFRS provides fire mitigation and management services, emergency rescue and disaster management services. It currently operates 9 Fire Stations manned by about 800 fire fighters working on 4 shifts to provide fire and emergency cover for the whole country with a population of about 1.2 million. This gives us a fire fighter-to-population ratio of 1 fire fighter on duty for every 7000 in population to respond to an annual average of 5000 to 6000 fires, about 2000 non-fire incidents with a fleet of about 40 fire fighting vehicles. 3.1.3 Organigram of the Fire and Rescue Services. (Appendix) 3.1.4. DUTIES AND RESPONSIBILITIES OF THE DIFFERENT SECTIONS. 1. Fire Prevention Issuing of fire certificate, fire clearance and certificate of registration. Inspection of places where the above certificates can be issued like high rise buildings, shops, industries and so on. Carrying out fire awareness campaigns at workplaces and schools. Performing fire drills for fire alertness. 2. Operation. Indulging in fire fighting. Carry out rescue operation, for example; road accidents, rescue of animals. Render other special services, for example; floods, cyclones and tsunami. Carryout safety talks at community level. Carrying out fire drills at station level. 3. Control Room Unit Hazards emergency calls ( Dial the hotline 115) Mobilize suitable operational (at station level) resources. Notify other agencies relevant to incident. Produce relevant support in dealing with emergency. Record and maintain data relating to emergency. 4. Hydrant Maintenance of fire hydrant. Installation of new hydrant. Seek location for water sources. 5. Training unit Carrying the training for new recruit’s fire fighters. Performing refreshers training to fire fighters in relation to their duties. Giving lectures in connection with fire awareness campaigns. 3.1.5. Division of Labour. Fire services in Mauritius comprises of about 700 staffs which include the following: Table 3.1: Division of labour CFO- Head of department. DCFO-Assist the CFO in his daily routine work. ACFO-Assist the DCFO in his work. DO- Responsible for controlling a number of sections or stations. SSO-Responsible for the management of only one particular station. STNO-Responsible for controlling a particular team (watch) in a station. SO-Assist the STNO in his daily station routine work. FF-Carry out all operations work like firefighting rescue and other cognate duties. 3.2. Vision of the MFRS. To have a Republic of Mauritius free from the dangers of fire and other emergency threats and safe to live, work and visit anytime and anywhere. 3.3. Mission of the MFRS The mission of the Fire Services Department is to: Save life Effect rescue in Road Traffic Accident, flooding, cyclone, tsunami and other natural calamities. Protect properties endangered by fire and the environment. Effect special services. Render humanitarian services and give advice on fire prevention and protection measures. 3.4. The strategic goals of the MFRS are dedicated to build a safe Mauritius society by: Reduce the number of fires, road accidents and other emergency incidents. Reduce the severity of injuries in fire, road traffic accidents and other emergency vehicles. Reduce commercial, economic and social impact of fires and other emergency incidents. Create a safe working environment for our fire fighters. Safe guard the environment and heritage (both built and natural). Provide a sustainable service that demonstrate quality and best value service provision. Building public confidence in the fire services. Continually develop the resources available to meet changing needs. Working effectively with all their partners and stakeholders. 3.5. Health and Safety at MFRS. With the promulgation of the OSHA in the year 2007, the minister proclaimed that this act shall bind the state as per Section 3 of OSHA 2005. 3.5.1. Health and Safety Officer. At the MFRS, there is no such appointed officer. However, there are safety officers from the Ministry who come on regular OSH audit to identify risks to SH. They recommend in writing all recommendations and measures that have to be implemented by the employers. The role of Health and safety Officer (HSO) is to implement appropriate training program to meet the requirements of OSHA 2005, but it can be argued that this requirement is not met. It should be noted that practically all the hazards and risk pertaining to the job of firefighters are found on incident ground. So, HSO from the ministry caters for only 5% of HS of fire-fighters. 3.5.2. Role of Incident Commander as HSO. The incident commander has the duty to supervise and monitor the safety and health of fire fighters on incident ground. He must carry a dynamic risk assessment with the continuous changing environment because new hazards, emerged with increased risks. Unfortunately, those commanders have not been given SH training and carryout their job without caring for the SH of fire-fighters. 3.5.3. Medical Check up. According to section 77 of OSHA, a medical check up is carried out periodically at the public hospitals as recommended by the Occupational physician. Unluckily some firefighters do not attend medical appointment. 3.5.4. First Aid According to section 45 of OSHA 2005 and First Aid Regulation, first aid boxes with appropriate items are to be placed at conspicuous place. At fire stations, there are first aid boxes but there are missing first aid items or else they are out of date. 3.5.5. Health and Safety Training Section 5 of OSHA 2005 stipulates the duties of employer where training is an important element for the health and safety of personnel. Despite the fact that there are qualified firefighters with Bsc honors working in private companies as HSO, the MFRS have never used the competency of these firefighters to undergo any SH training. Consequently, they lack information and instructions on proper use of PPE’s, tools, equipment and how to carryout their jobs in a safe and healthy manner. 3.6 Summary This chapter has provided an overview at MFRS, stressing on the mission, vision, strategic, goals and task organization. The role of incident Commander as HSO, general SH in the MFRS, SH training.

A Time Someone Acted with Courage or Cowardice

There have been numerous times when time has chosen to test society, and man has been put to the task of deciding to stand and fight, or to escape for the sake of his life. Across the pages of history, we can find examples of people who have opted to stand and fight, as well as of those who have decided to run for their lives. Those who choose to stand and fight become immortal in the memories of people.On the eleventh of September 2001, America was tested and the citizens were put in the most hardest of times. It was a time that called for the bravery that lies in hearts that are truly brave.Several people panicked and chose to jump to their deaths rather than burn in the buildings. Yet, there were people who chose to walk into death’s arms for the sake of their duty to their nation and to their fellow men. There were a few people who chose to run into the smoking and burning buildings as fires blazed simply so that they could free people as many people as they could from the clutches of death.One such brave man was Port Authority Police Officer John Mc Loughlin who chose to risk his life so that he could save the lives of as many people as he could. He was one of the few who chose to attempt to climb higher and higher up the building while the panic stricken people chose to take any escape route they could to save their lives. He risked his life so that he could save other people’s lives.Police Officer John Mc Loughlin was busy patrolling the Port Authority bus terminal when he saw the plane that hit the north tower pass over him. He was amongst the first few who reacted to the news and commandeered a team of Police Officers into the burning tower.Once inside, Police Officer John Mc Loughlin and his team were confronted with times they had never thought they would have to go through. He led a team of fellow officers Jimeno, Dominick Pezzulo, and Antonio Rodrigues. Out of whom only Jimeno and McLoughlin managed to survive. His was one of the firs t teams to have entered into the tower in an attempt to save the lives of as many people as they could by helping them evacuate.By walking into that burning and collapsing tower, Police Officer John Mc Loughlin walked into the face of death and came out alive to tell the tale. Police Officer John Mc Loughlin was regarded as one of the men who showed the most bravery at the time when the American people were in a state of shock and the world stood stunned.One cannot help but feel that the first few who chose to fight back at the moment when the attacks took place were those who ran into the towers after the attack had taken place. The towers were crumbling down and people were choosing to jump off the roof tops and out the windows, yet there were men who were brave enough to risk their lives and chose to walk towards an epicenter of distress and pain from where the rest of the world was wanting to run away from.These men and women were America’s first move against terrorismâ⠂¬â„¢s attack on humanity, and one of these brave men was Police Officer John Mc Loughlin. Numerous tributes have been given to Police Officer John Mc Loughlin, one of the most prominent off which is the elaboration of his role through his character in the 2006 movie World Trade Center, played by Nicholas Cage (Stone, 2006).Works Cited Stone, O. (Director). (2006). World Trade Center [Motion Picture].   

Religious skepticism among a large portion of the youth

The â€Å"conventional† God is what the youth today does not believe in. That is what has led them to Atheism , Agnosticism et cetera. The youth no longer wants to do what they are told to do without question. They want to stand up and question beliefs. They want to think for their own. Religion is not a methodical approach to life which one must follow in order to reach his or her desired goal.Religion is more than that. Religion is a way of life. Religion has to relate o a person on an individual level, because religion is all about belief. Every person has different beliefs. This is why different religions formed in the first place. Belief creates perception. And perception creates experience. Hence religion is directly based on belief. Hence someone else's belief cannot be adopted by a person as their own belief. This is the very reason the youth has questioned the act of following others' beliefs and following a rigid set of rules.It has also been seen that many people wh o realize that there's something missing, a link that Just isn't there. These very people, who at a period in their lives were completely involved in â€Å"worldly matters†, go in search of that link. These could be youth, or even people in As an example, youths have become a part of religious organizations in search of that missing link. Many such organizations exist all over the world. What led these youths to make the drastic change in their life was the very fact that they were not ready to accept someone else's beliefs.I will elaborate my view about the youth and the believers and beliefs that they find that anyone might find absurd. These very â€Å"rituals† and â€Å"superstitions† are thought of y the youth as the cause of the lack of belief in religion. In a majority of Hindu society, at many festivals, a coconut is offered to the deity by smashing the coconut in front of an idol. Now, I myself have known of this ritual, and have even taken part in prac ticing it many times. Whereas the very reason of this offering or the very significance of it, it was not known by many people I asked. The practice in itself is very symbolic.Before cracking it open, the whole outer layer of the coconut is shaven off, signifying getting rid of all desires except the desire to realize Ruth, which the small bit signifies. Now the outer shell is cracked open, revealing the pure white milk inside, signifying the purity inside, exposing it. Then the last bit of the outer covering is shaven off, signifying renunciation of the last desire, exposing the three holes in the coconut, symbolizing the three eyes, the third eye being the eye of wisdom. If we take another example, religious practices like â€Å"Sati†4 are widely boycotted in modern society.These might be thought of as having a religious origin, and because people are against them now, they are thought to be unreasonable. Even when people try to find the reason behind these practices, they seldom succeed. The answer in such cases is known by very few people. It is observed that people in one religion many a times do as someone with religious authority asks them to blindly, or they fool themselves by making themselves believe that whatever they are being told makes sense. Due to this, the youth thinks that all religious means is praying and following a set of rules, not freedom.But religion could be far from that. Thus what they despise is not religion, but thoughtless action, doing things blindly. That might be religion for some, but it cannot be assumed that that is religion for all. This is why some people break off from organized religion, and start their inner journey, their inner search for something. Some of these people find on their path people like them, people who do not believe in thoughtless 3 4 as defined by The Oxford Dictionary the former Hindu practice of a widow throwing herself on to her husband's funeral pyre. Of 7 action, and connect with them. The se people also have a religion. Their belief, their religion may be called by the same name as some other people's, but it is not the name thing as theirs. It also so happens that the religions or religious sects that are usually broken off from have rules that are to be adhered to. Whereas places that satisfied and happy people end up in are relatively relaxed. This happens because every person's religious Journey is his very own, not someone else's. It can play out encouraged to do what the youth is doing, encouraged to question everything.They will only find their way if they get out of their comfort zone and try to. Conformity and fear of failing or doing something wrong prevents people from seeking the truth. These practices have always been a part of their lives, but they have not been able to find out why. This is what leads the youth to think that these religious practices, and hence religion, is mindless. But a number of people cannot represent religion as a whole, as and r eligious beliefs and practices are very diverse, and are different for everyone.For some, every ritual and practice holds significance and meaning, whereas for some it doesn't. Often, we know only of the latter, causing us to form opinions of that religion based on the people we see. There are also sciences like Nasty† and â€Å"Fen Shut† that are believed by some to be precise, but regarded by others as unnecessary or fake and deceptive, as pseudo sciences. What happens is, sciences like these originally were literally sciences. They worked on the basis of reason.If, according to Vast, the windows should be placed in a certain part of the house, or the flow of water should be in a certain direction, it is to provide cross ventilation and to increase efficiency and the flow of positive energy throughout an indoor space. Another idea that doesn't appeal to many people is the idea of renunciation and raying, surrendering yourself † as in Hinduism or Buddhism for exa mple. But this is an idea; not a compulsion. This is an idea that has worked for some, not a compulsory decision or a command.This doesn't mean that religion is only for people who will completely leave everything; because not everyone will – not everyone can. When it happens that someone really gives up Worldly duties', or when someone renounces things, they do not control themselves from being a part of the ‘illusion' or ‘Mama's but they simply understand that it is temporary, thus there is no point in eating attached to temporary dualities. For the renounces, it is not a struggle to stay away from the illusion; it is the only way forward † something they would want to do, and be happy doing. Maya is defined as the illusion or appearance of the world perceptible by the senses or through immediate experience 5 of 7 Everyone has their own interpretation of everything, thus making it impossible for many people to follow exactly a set of rules; the meaning of words, especially when it comes to matters of religion or spirituality, cannot be interpreted in the exact same way † for no two people think alike. This gives rise to personalization to suit every individual, only people do not realize that they are allowed to personalizes.The very reason people decide not to be religious is because they think that religion dictates. It dictates their life and their choices. My experience of studying World Religions has made it possible for me to think more broadly. I have read and talked to different people about how many religions like they could be when put into practice by different people due to their own different interpretations. This course has vastly influenced, and helped form my view of religion as it is today. It has also encouraged me to take interest in spirituality and religion.

Environment Essay Alternative Fuels are the Solution to...

The environment is a hotly debated topic in todays society. Some of the subtopics that are going to be discussed are going to be those related to the way technology is changing, what industries are doing to help prevent further pollution, some of the methods used in paper recycling, and some discussion of renewable energy sources. For the most part, this section of the research paper, unlike the other sections, is going to attempt to discuss some of the ways the public has been dealing with, and are finding new ways to deal with environmental problems that we are presently facing. nbsp; There are currently three main sources of pollution: they are, water pollution, waste pollution, and air pollution. Of these three forms of†¦show more content†¦nbsp; In addition to factory emissions, auto emission pollutants have also been reduced by the use of a tool that has been around for quite some time, the catalytic converter. Because gasoline is not completely utilized upon combustion, many toxic gases are able to escape in the form of exhaust. A catalytic converter is a box-like device that is placed somewhere in the exhaust system between the point of exhaust release from the engine, to the actual release of the exhaust to the environment. A catalytic converter works by transforming harmful gases through a series of chemical reactions to essentially non-harmful gases. Catalytic converters have been proven to be very beneficial in reducing the amount of harmful gases released into the atmosphere. nbsp; Instead of just trying to reduce auto emissions, car companies are also researching alternative fuel sources. The most popular forms of alternative fuels currently are electricity, which can be harnessed directly in the form of solar energy from the sun and stored in batteries, or natural gas which is a much cleaner burning gas. nbsp; In addition to wanting to know what was being done to prevent the air from becoming more polluted, students also wanted to know something about recycling, and what methods are used to turn old waste into new products. Many reused paper products are normally turned into cardboard boxes and tissue products. Rarely isShow MoreRelatedAnalysis Of The Article Acceptance Speech For The 2013 Ridenhour Courage Prize 1472 Words   |  6 PagesChina’s air pollution problems have been raised. The environmental problems have become one of the global realistic matters nowadays urging people to ponder the way of their living and producing. 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